Picnik made me laugh: "fantastically interesting and relevant ads"

Right after I finally signed up for a Picnik account, they asked for some personal info:

I'm really learning to appreciate good "copy" (by the way, the word "copy" rubs me the wrong way...) I know it's really trendy for websites these days to be a little cheeky and try to distinguish themselves from the rest by having quirky little messages, like

Flickr is having a massage:
Twitter is over capacity (the fail whale is now iconic...): http://www.readwriteweb.com/archives/the_story_of_the_fail_whale.php

In fact, in searching for links, I found this Flickr group for Web 2.0 error pages: http://www.flickr.com/groups/web20error/pool/

Anyway, error messages are run of the mill, other sites try to make every communication with their users "memorable"... what do you think about this?