So, that's it. I'm sick of "social media experts". (If I know you and you are one, then obviously I'm not talking about you). I'm sick of "social media sensations". And I'm sick of social media.
Social media is people. People talk about stuff. The end.
I agree with the basic premise, that people need to stop claiming "victories" for social media and that the web/online world isn't this separate thing from the physical one ("meatspace")... it's more of an overlay, if you can have a non-separate overlay.
However, I do think that there is value in having people who understand the different norms, etiquette, etc. that have developed. Whether we should consider "social media experts" is a question for another day.